Sliced Bread, Golf Balls, Making Money, and Your Email List
So, you put up a website and started building your optin email list, and you kept on building your optin email list for a few months and sending out the weekly emails asking them to buy your recommended product or service because it’s the best thing since sliced bread and . . .
NO ONE’S BUYING!!
So you keep it up for a few more months, building your optin email list a bit more and sending out the weekly emails asking them to buy your better than sliced bread product and . . .
NO ONE’S BUYING!!
So now, you’re getting frustrated and annoyed, because you’ve read all the articles and PDF’s that the guru’s have sent you, telling you “You Must Build Your List” And now, after reading endless success story after success story, you’re finally asking yourself why you can’t succeed, where others make it all sound so easy, and very profitable. If other people are making money from their list, why can’t you?
In fact, you may be losing money. You may be hiring writers to help you out, or you may have upgraded your autoresponder. Even if you managed to build a big list, you may find that only a small percentage of your subscribers will actually buy from you, so you’re still not in profit. And it does not really show up, until you read the horrible facts and figures after a few months.
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight in. You chose a topic that you thought, would have been quite popular and would earn your money. But this is just not the case. Just because you emailed people from your optin email list does not mean that they are going to buy straight away, or ever. If you’re selling golf balls, and the only people on your optin email list don’t play golf, then you have a problem. Even if they are better than sliced bread golf balls.
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For those who have started an opt-in list and failed, you can rejuvenate your failed venture. For those who are starting, here are three fast and easy ways to build a profit making opt-in list.
For this exercise, we are going to say that you have a website that sells golf balls, you have the knowledge, you know which golf ball is best for any particular type of player.
1) Start building your optin email list in an area in which you have some knowledge. If your site is selling golf balls, it makes sense that if you have people who play golf on your optin email list, then sooner rather than later you will get a response. Hang out in a couple of golf forums and start answering questions about golf balls. Find out what people want, and what they are buying. Then you will know exactly who to target, and who you want on your optin email list.
Should that be golf forums or golf fourums?
Join forums from other related topic sites as well. How about golf clubs. You know that certain golf balls work better with certain types of clubs. Answer questions and provide advice and recommendations.
2) Find a product or service that people want and need. You know what people are looking for, from your travel around the forums. Although it may not be your specialist subject, if you provide a service and product that you have researched and learned about well, you can carry it forward. Invest your time, effort and money in products or services that you could sell, as well as the buyers or subscribers of your opt-in list want to buy.
While it is true that it is best to sell something that you have an interest in, there may not be many people who have the same interest as you, if you decide to sell something that is not entirely popular or profitable. Do your research well and you should see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.
3) Make friends with other opt-in list owners, again try and find areas of related topic. How about golf bags? This can be very beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you on the internet to use, there is nothing like getting a firsthand account from someone you trust. And you may be able to do some ad swapping to make it even more profitable.
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Experienced opt-in list owners will be able to tell you what to do and what not to do, because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Building a profitable opt-in list does not just happen overnight. There is a lot of preparation and work required before you can begin. Opt-in lists are built from scratch, as your optin email list grows, you should also maintain the quality of your optin email list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
Oh, and one more little thing. When a subscriber joins your list, do NOT have your first email to them, be one which is recommending they buy your better than sliced bread golf balls! Let them get to know you first, provide them with bits of information (for free) and then, after a few emails, you’ll find that selling your better than sliced bread golf balls is really quite easy.
Zach Loescher – EMT/CPT
PS Want to learn more about being a successful entrepreneur and ready to break FREE? Click Work With Zach and I will personally respond and talk with you!
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