Snapchat – A Simple 10 Second Video Is Causing a HUGE Stir!

I would guess we all have seen Snapchat or have heard about it by now! Snapchat has hit the networking field running with the big dogs Instagram and Facebook. So many are asking why Snapchat when so many people are on Facebook, well video marketing has a 45%+ higher engagement then a text post and videos under one minute have a 80% retention rate, while a five to ten minute video only gets about 50% retention.

Now Snapchat may seem new but the numbers are staggering! It has 100+ Million daily users with over 800 million videos and photos uploaded daily! A staggering 70% of users are female and 71% of all users are under the age of 34.

With Snapchat you are able to do a short ten second video to draw an audience for webinars, trainings, Q & A’s, and about anything else you can think of to build your list. And a fun fact is Snapchat gets 4 billion video views a day, according to an International Business Times report. That’s the same number as Facebook. Yes, you read that right the same as Facebook.   Are you getting a piece of the pie?

So why do people use Snapchat? It’s more personal. When you share on Instagram for example, you are sharing with the world and when you Snapchat you are sharing a moment of your life with your friends and followers only.  It also reduces inhibitions as well, when we Facebook, Twitter, or Instagram we question ourselves about our content and wonder if it’s good enough to post. With Snapchat nothing is permanent and lowers barriers for a lot of users that dislike going public when starting out in video marketing.

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Everything on Snapchat is temporary and exists for only a moment in time, reducing inhibition to share.

Here’s the secret to Snapchat’s viral growth: its group (friends) messaging functionality. When a user sends a snap to multiple friends or certain groups, the recipients receive a message indistinguishable from an individualized message. In effect, mass snaps feel much more personalized. This evokes stronger emotion with minimal friction and effort.

So, if you don’t have Snapchat yet, what are you waiting on? If you haven’t started video marketing yet this is the golden key to start out with a simple platform!

I hope this have given you more insight to one of the hottest apps out today! I look forward to your comments.

PS Want to learn more about being a successful entrepreneur and ready to break FREE? Click Work With Zach and I will personally respond and talk with you!

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