Many Marketers Fail At Simply Building Their Brand!

I know we all have seen it, a new marketer, all excited to build their business and the first thing they do is puke it all over their social media sites 24/7 nonstop telling everyone they have the next best thing to sliced bread! They flood their personal pages with nothing but their company and they literally took the word social and replaced it with advertising media! There is not a drop of their brand anywhere!

You see the simple fact is, you just lost most of your audience because you just puke all over them when they never asked about your business. People are going to work and buy from people they know, like, and trust and your actions on social media determine that.

Building your brand means providing value to your audience and educating them in the problems they have. Your brand is YOU, people want to get to know YOU! Not your product or service! Yes, those will come down the road after you build a relationship with your audience, people will generally ask what you do and then you can nicely explain. BUT, do not puke on them, give them 3-5 hot points that your product or service can do for the person. Explain how it can help with the problem(s) they have told you about.

People want to work with a person, not just a pushy salesperson!

Take a step back and look over all your social media platforms, if you were a person looking at it for the first time what do you see? Do you see just a product filled page, a page just pushing XYZ product, maybe it’s truly just that person and their life, or do you see a page filled with value?

Building your brand filled with content that is valuable is going to draw in your audience and get them engaged with you. Branding your social media so it’s branded to you across all platforms with the same or similar names will help your audience find you easier. Again, do not brand your social media platforms with your company, use your name or your business name! If you brand your social media with your product or service, what happens when you leave or they close? Simple you’re stuck with a worthless brand now and have to start from scratch!

Building your brand with a blog is another key to your success!

Your blog can give people more insight to the value you provide in your niche! Blogs can easily add value to your brand and with the right plug-ins can build your email list quickly with quality leads! MLSP Sites gives you a step by step ready to go WordPress blogging platform that anyone can get running in minutes! Plus, they include a number of already paid for plug-ins to make your blog stand out from the crowd!

Consistency will help building your brand as search engines look for consistent action on blogs and rank those versus a blog that only produces 2 to 3 pieces of content a week. You should never have the excuse that you cannot think of content to produce! Look around you there is content everywhere, the checkout isle at the grocery store has content surrounding you, the internet is packed with it, use questions your audience is asking. Using the questions you get asked can also provide you with a FAQ section on your blog as well! You see building your brand with consistent content is rather simple when you put forth the effort to build a business instead of a hobby!

Using the simple tips I have provided will help you in building your brand and gain an audience that will start engaging in you and your business! Stop the puking on your social media and turn it back into a social media platform that people will go to, to see what value you have provided!

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