Reaching Your Target Audience When Email Marketing

Reaching Your Target Audience When Email Marketing

In theory, email marketing is not any different than other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience. The...
The Target Prospect: How Well Do You Know Them?

The Target Prospect: How Well Do You Know Them?

It is often said that it is not who you know that matters, it is who knows you. Well, I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know your prospect and they, you?   In business,...