How Video Marketing Will Grow Your Business

I bet for some you saw the words video marketing and it scared you a bit! Don’t worry I think all of us were there at one point in our lives. But, take this blog serious and implement the tips and you will see your business growth start gaining at a rapid rate!

You see video marketing is growing at alarming rates and that Is not a bad thing unless you are not capitalizing on it. Then it should be alarming because you are falling behind what’s currently killing the marketing game!

Let’s look at some crazy numbers here. Online video accounts for 50% of mobile traffic. 65% of viewers watch more than ¾ the video. 78 % of people watch videos weekly and 55% watch videos on a daily basis. 67% found video marketing successful, while 18% found it very successful! Using the word “video” in an email subject increased open rate 19%, increased click-through rates 65%, and reduces unsubscribes 26%.

Well, with numbers like that you would be crazy not to use video marketing in your business! But, I bet your thinking “Oh Gosh” those have to be professional made videos “I can’t do that.” No, you can easily make videos with everything you have right now! No need for fancy cameras, light sets, or editing software.

With 64% of Americans owning a smart phone and by 2020 70% of the globe will have a smart phone you really have everything you need to start your video marketing! The only other thing you may want is some type of video editing software, which there are several free versions for mobile phones and also for your computers.

But, let’s say you want to up your video marketing a bit. Here are my go to video equipment:

A Tripod is essential for holding your smart phone or tablet while recording. I got one here for $23.00 on Amazon – Basics 60-Inch Lightweight Tripod with Bag
Next was the Square Jellyfish adapter to hold my phone on the tri-pod for $15.00 – Square Jellyfish Spring Tripod Mount for Smart Phones
For better audio I also got a lapel mic for $19.00 – Miracle Sound Deluxe Lavalier Lapel Clip-on Omnidirectional Condenser Microphone

So, you see for less than $75.00 you can have a good set-up to start shooting your videos and get to marketing You Inc. Once your business starts growing and your residual income grows then you can look into lighting, maybe a new camera, and other fancy equipment but until then you are able to tap into the video marketing arena with minimal expenses.

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