Simple Professional Video Editing for Marketers To Gain Interaction
I know you have seen them, heck you have even watched them whether it may be one of mine or someone else or something else you are interested in and it video! It wasn’t the message that got you interested it was the video! Internet users spend 88% MORE time on a site with video! 64% of consumers are more likely to buy after watching a video! A video on a landing page has an 80% higher conversion rate! A video in an email marketing campaign have a 200-300% higher click-through rate!! YES, 200-300% HIGHER!!
So, now I would imagine with numbers like that you are thinking awesome, but I don’t like doing a video or don’t know how! Well, about two weeks ago I did a blog on “Tricks for Easy Video Blogging That Won’t Cost A Fortune” And in it I explain how simple and easy videos can be and that you most likely already have everything you need. Then about a week ago I did a follow-up to that on “Maximizing Your Video Marketing With Proper Phone Techniques” and walked you through proper video techniques. Make sure to go back and read through those articles as they will definitely bring you up to speed with today’s topic.
So, in today’s video I am going to walk you through several great video editing tips to make your videos look like they were done by professionals!
The first tool is the awesome Camtasia video editing program! I’ve tried different software that was free and a few I paid for and Camtasia to me was the best one for my needs in video marketing for a networker. I know there is better options out there but I really do not feel that those more expensive ones offer me anymore of an advantage to editing then does Camtasia. Camtasia comes packed with everything you need to edit a professional video for your marketing needs!
The first tool is InstaChamp and this will let you customize and intro video to play with any of your videos you produce, along with any ending segments you may want to add. It’s fully customizable with your name, slogan, image, and website on almost all of them and the cost per video is only $4.98!
So, as you can see with these two tools, making your videos become professional quality literally will only take you 20-30 minutes once you have started using them over and over. Even then for beginners like I was, it was not much longer than that to make professional looking videos! I hope this is has given you the value to carry forward to your business and for you to start creating professional quality marketing material as well. If you found this valuable, please share with me your comments below, I love to read and respond to them all!
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