10 STEPS TO SUCCESS IN DIRECT SALES
Every year thousands of men and women across America sign on with a direct sales business hoping to make money for a second income, for vacation, time freedom, or as an escape from the corporate world. But, many sell a little product or service to a few relatives, close friends, or co-workers. Then they are through. They quit before they give themselves a chance to learn the basics of success in entrepreneurship. “I am simply not a born salesperson,” they often say.
No one is born an entrepreneur; any more than one is born a doctor or born a lawyer. Sales is a profession. To be successful in any profession one must learn not only the basic techniques, but also how to apply those techniques. Success in entrepreneurship makes use of all the abilities one is born with, plus all those acquired through education and experience.
If you are looking for a career opportunity or “extra income” to help with the family budget, direct selling offers you dream-fulfilling possibilities. However, you must give yourself the time to learn the techniques of being an entrepreneur. Ask yourself. “How long does a doctor have to study? A lawyer have to study?”
WHAT IS DIRECT SELLING?
Direct selling is marketing a product directly to the consumer with no middleman involved. Most reliable Direct Sales companies are members of the National Association of Direct Selling Companies. They bring to the public fine products that are modestly priced in order to insure mass consumption without the middle person taking their cut as well.
Most direct selling companies furnish their representatives with a starter kit and essential supplies below-cost prices. In many instances the investment is $100-$500. Well below that of any franchise opportunity that you may see in corporate America.
There is an old adage which says “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”
Many of them were able to change their lives for the better. They took their families on nice vacations. They saved money for the child’s college education. They redecorated their homes, bought needed furniture. Even built a new custom home.
The rewards of direct selling and being an entrepreneur are many:
- You can be your own boss.
- You can set your own hours.
- You can own your own businesses with little or no investment.
- You can pay yourself more than any boss would ever pay you.
- You can give yourself regular raises as your business grows.
It is only fair to tell you that there are failures, too. There are people who will not work for themselves. When working for a boss, they rise early, are well-groomed, and get to the office on time. However, when they are their own boss, they are still in a bathrobe, drinking one more cup of coffee at 11:00 A.M.
If you can be your own boss and discipline yourself to do what has to be done when it has to be done, direct selling offers a most unusual earning opportunity.
THE TEN STEPS
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Here are ten steps that will assure your success:
- BE A GOAL SETTER. What do you want to accomplish? Do you want to save for college education for your children? A new car? A new home? You can have whatever you want, but you must want it enough to do the things that have to be done to get it. Whatever your goal, write it down and set a target date for reaching it. Divide the time period into blocks of achievement that are reachable. Work consistently towards accomplishing each goal every day, every week, every month what you set out to do. Goal-setting is a must in every area of life. Little is ever accomplished without definite goals and a why.
- BE A LIST MAKER. Each even make a list of all the things you want to get done the following day. That gives you an organized approach to each day. As each task is finished, mark it off your list. It is amazing how much gets done when one works with a “things-to-do” list. Also, have a notebook listing appointments, potential clients, repeat clients, and referrals, and keep it with you at all times. You will be adding to it constantly.
- BE ENTHUSIASTIC. Enthusiasm is the high-octane “fuel” that entrepreneurs run on. Enthusiasm generates its own energy. Energy and good health are synonymous with busy, happy people, people, who are achieving.
- RECOGNIZE THAT THE MAGIC WORD IN SALES IS “ASK.” In direct sales we don’t have to wait for business to come to us. We create our own business by asking for it. Ask for appointments, and then you can do business. Ask for business, and then you will close sales. Ask for referrals, and then you always have a full list of potential clients. Be quietly, yet firmly aggressive.
- EXPECT NO’S. Realize that no’s are not personal. In sales, as perhaps nowhere else, the law of averages works. Every no gets you that much closer to a yes. Keep track of your ratio. It will help improve your techniques. Are you getting ten no’s to one yes? Is your ratio five to one? Remember, the yes’s are your income. Also remember that “no” does not necessarily mean “no.” Often a “no” is simply a stall for more time to think. It may be a request for more information about your product or your service. What your client is actually buying is assurance. Assure here by your helpful attitude and your complete honesty, that you want what is best for her. She will most likely respect you and do business with you.
- SCHEDULE TIME WISELY. A schedule is the roadmap by which entrepreneurs travel. It takes the frustration out of the day. It assures that the necessary things get done and get done on time. Plan your work then work your plan.
- BE POSITIVE IN YOUR ATTITUDE. Success as an entrepreneur, as in all areas of life is 90 percent attitude and 10 percent aptitude. All of us must work at developing habits of constructive thinking. I am proud to be an entrepreneur. Sales make the wheels of our economy turn. Bernard Baruch, advisor to several presidents, is quoted as saying, “If every salesperson sat down and took no orders for twenty-four hours, it would bankrupt our country!” Every company that manufactures any kind of product depends upon salespeople to move that product. Without salespeople business would be paralyzed. Remember, sales is one of the highest paid of all professions. Statistics show that good salespeople enjoy incomes far above the average.
- HAVE AN OFFICE AREA. Most entrepreneurs work from their own homes, but it is essential to have a place where you can work in an organized and efficient manner. An office plus a strict working schedule gives you dignity. Both are essential for efficient business operation.
- BE INVOLVED. Most sales organization offer contests to stimulate production. Include winning contests as part of your business goals. Contests make your business fun as well as adding considerable dollar value to your income.
- LEARN TO HANDLE MONEY INTELLIGENTLY. A regular nine-to-five job usually means a paycheck at the end of the second week. Direct sales “reps” handle money constantly. Direct sales is an instant income and constant income. Therefore. it is absolutely necessary to become an efficient money manager.
Money saved regularly, soon develops a second income in addition to earned income. A long-term goal, which is realistic in direct sales, could be you’re able to live in retirement off the interest earned on savings.
Would financial security mean a lot to you? If so, ask yourself these questions:
* Am I honest?
* Do I really like people?
* Am I willing to learn?
* Am I willing to work?
* Am I capable of being my own boss?
If your answers are yes, to find a good product and niche for the direct sales market, one that you like, one that fills the need of a lot of people, and go to work for yourself! .You can turn dreams into reality.
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