5 Breakthrough Marketing Ideas

Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don’t you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?

You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you can.

What would constitute a breakthrough in your business? Like others, you may be inadvertently working harder than you need to be to get the results you want. With a few changes to your marketing strategy and techniques you could be getting a lot more attention, generating more qualified leads and converting more prospects to clients and having more fun.

Here are five ideas to get your marketing headed for a breakthrough:

Focus on your target markets’ primary concerns in your sales calls, your brochure, your ads and on your web pages. Your prospects’ problems and wants brought you together; use this to keep prospects’ attention.
Use questions to get the conversation going. Whether you’re on the telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help them.

Give something away that your prospects need. The more helpful information you give away to prospects, the more business you’ll receive in return. Give away ideas they can use and help them understand when and how to use your products and services.

Build a mailing list of people who want more of your ideas and information. Use the list regularly to stay in touch and you’ll increase your credibility the perceived value of your goods and services, and your sales.

Other Breakthrough Ideas

When people are at the point of purchase, prompt them to buy additional products and you can double your revenue.

Call people who have bought your products after a couple of weeks to get feedback. There is a good chance they’ll be interested in buying additional products or services.

Whether you want to become an expert at marketing, skiing or cooking, the key is to let go of methods that aren’t working for you, and learn and apply the techniques used by the experts. Nine times out of ten, the problem is in getting the basics right. You can achieve a breakthrough in sales when you understand and apply these proven marketing principles and techniques.

Zach Loescher – EMT/CPT

www.ResidualGenius.com

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